Blue Bright Path

Blue Bright Path needed a cohesive brand and website that could clearly communicate its intuitive healing services and simplify appointment booking. I refined the visual identity, developed the website and integrated an online scheduling system, so clients can easily explore services, recognize the brand and book appointments.

The Challenge

Blue Bright Path had an initial logo concept but no established brand system, website or website-ready content. With five distinct reading services, the challenge was to create a cohesive visual identity and develop clear, welcoming content that explained each offering. The website also needed an integrated system for scheduling, payments and online appointments.

What I did

  • Refined and simplified the existing logo to create a cleaner, more versatile visual identity.
  • Developed a cohesive brand board with typography, colours and supporting design elements.
  • Created a distinctive favicon and five custom icons representing the different reading services.
  • Designed and developed a responsive WordPress website using Divi.
  • Developed and structured website content based on the client’s service information, with a focus on clarity, readability and SEO.
  • Integrated Amelia for appointment scheduling, connecting payments, Zoom and Google Calendar.
  • Configured automated booking communications and workflows to simplify appointment management.

At a glance

Client: Blue Bright Path, intuitive healing

Services: Brand refinement, visual identity, custom icon design, website design and development, website content development, SEO foundations, booking system integration.

Tools: WordPress, Divi, Amelia, PayPal, Stripe, Zoom, Google Calendar, Adobe Creative Suite, Canva

Visit → Bluebrightpath.com

Blue Bright Path Website mockup
Blue Bright Path Brand Visual
HomeBridge Living Service Proposal Template
Blue Bright Path favicon

The Result

A distinctive, cohesive brand and welcoming website that make Blue Bright Path’s services easier to recognize, understand and book. Custom visual elements give each service its own identity, while integrated scheduling and payment systems create a smoother experience for clients and reduce administrative work.