Coaching with Karissa
Coaching with Karissa was an established business without a cohesive visual identity. I developed a distinctive brand and professional materials that reflect Karissa’s experience and personal heritage, so she can introduce her services with confidence and make a consistent impression on clients and referral partners.
The Challenge
Although Karissa had built her coaching practice, she lacked the brand materials to communicate her experience and credibility visually. With networking and professional referrals playing an important role in her business, she needed an identity that felt authentic, recognizable and professional.
What I did
- Developed a visual brand identity reflecting her coaching approach, experience and personal values.
- Incorporated meaningful raven symbolism into the identity.
- Established a cohesive visual language through typography, colour and brand elements.
- Designed branded collateral for networking, referrals and client communication.
At a glance
Client: Coaching with Karissa, Certified Divorce Coaching
Services: Brand strategy and development, visual identity, collateral design
Tools: Adobe Creative Suite, Canva, Wix
The Result
A distinctive and professional brand that gives Karissa a recognizable presence and practical materials to support networking, referrals and client relationships.